REORGANISING FOR RESILIENCE: PUTTING YOUR CUSTOMER AT THE CENTER OF YOUR ORGANIZATION
Professor Ranjay Gulati
Date: 9th February 2010
Time: 6.30 p.m. - 9.00 p.m. (presentation starts at 7.00 p.m.)
Venue: Howard de Walden room. The Marylebone Hotel, 47 Welbeck Street, London, W1G 8DN Click here for map
Tube: Bond Street; Oxford Street.
Cost: £25 for members; £30 for non-members and guests.
Is your firm “customer centric”? Do you really know what that much-employed term means? Most companies claim they are constantly thinking about customers yet consistently fail to deliver solutions to their customers’ most pressing needs.
In a presentation based on his new book Reorganize for Resilience, Harvard Business School Professor Ranjay Gulati reveals how “resilient” companies—those that prosper in good times and bad—are driving growth and increasing profitability by immersing themselves in the lives of their customers. By reorienting their organizations to be proactive, flexible, and truly customer-centric, these pioneering companies have spiked growth even in the face of some of the most daunting economic conditions in modern history.
Drawing on more than a decade of research at firms ranging from manufacturing and retail to professional services, media, information technology, and healthcare, Gulati uncovers the path to resilience by showing how to break down internal barriers at your company and build bridges across internal units while also creating a network of external collaborators.
Ranjay Gulati is the Jaime and Josefina Chua Tiampo Professor of Business Administration at the Harvard Business School and an expert on strategic and organizational issues in firms. The Economist Intelligence Unit recently listed him among the top business school scholars whose work is most relevant to management practice. He was ranked as one of the top ten most cited scholars in Economics and Business over a decade by ISI-Incite. His forthcoming book Reorganize for Resilience: Putting Customers at the Center of Your Organization (January, 2010; Harvard Business Press) has been called "money in the bank for businesses big and small” by Jeff Immelt, the CEO of General Electric. More details on the book can be found at http://www.reorganizeforresilience.com/
Professor Gulati teaches courses in Harvard Business School’s MBA and Executive Education programs. He has received a number of awards including the Best Professor Award for his teaching in the MBA and executive MBA programs at the Kellogg School, where he was on the faculty prior to joining HBS.
Professor Gulati advises and speaks to corporations of all sizes, all around the globe. He has served on the advisory boards of several startup companies and has appeared as an expert witness in business litigations. He is a frequent guest on CNBC and has been a panelist on CNBC series focusing on the Business of Innovation, Collaboration, and Leadership Vision. Professor Gulati holds a Ph.D. from Harvard University, a Master's Degree in Management from M.I.T.'s Sloan School of Management, and two Bachelor's Degrees, in Computer Science and Economics, from Washington State University and St. Stephens College, New Delhi, respectively.
Canapés and drinks will be served. Guests are welcome.
Please book on line at http://www.hbsa.org.uk/. Alternatively contact Janet Talbut on admin@hbsa.org.uk / Tel: 01799 540089
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