|
A Joint Event by
|
|
HBS Alumni Club of London HARVARD │BUSINESS │SCHOOL
|
|
|
WHAT:
|
‘NAMING A START-UP’ – The secrets behind creating a memorable, enduring
name.
SPEAKER DAVID PLACEK is CEO of Lexicon Branding - 30 years in naming,
including Blackberry, Pentium (Intel), Dasani (Coca Cola), Febreze (P&G)
|
| |
|
| WHERE: |
CAMPUS POWERED BY GOOGLE -- the new start-up campus at the heart of
London’s Tech City.
|
| |
|
| WHO: |
A joint event organised by the new HBS ANGELS Alumni of London (connecting
Investors and start-ups via pre-screened Pitch events, plus Educational and
Networking events for everyone interested in the Angel investment space).
Attendees will include HBS Alumni & Network, Investors, Entrepreneurs,
Venture Capital companies & start-up support partners |
| |
|
| WHEN: |
Thursday, 24th May 2012, 6.30pm |
| |
|
| |
Further details |
| |
|
| Time: |
6.30 p.m. - 9.00 p.m (Presentation starts at 7.00 p.m.) |
| Date: |
Thursday, 24th May 2012 |
| Venue: |
Campus London - 4-5 Bonhill Street, London, EC2A 4BX (www.campuslondon.com)
|
| Tube: |
Nearest Stations: Old Street on the Northern Line, or Moorgate |
| Cost: |
£25.00 for members (HBS Alumni); £35.00 for non-members/guests. Note - there are a limited number of complimentary tickets for Entrepreneurs/Start-up Principles affiliated with Campus London
|
| |
|
CLICK HERE TO BOOK
OR
EMAIL: membership@hbsangelslondon.com if you are interested in HBS Angels
OR
EMAIL: events@hbsa.org.uk if you are an Entrepreneur seeking a Complimentary ticket to this event
|
| |
|
NAMING A START-UP
|
| |
|
Does it Really Make a Difference?
|
|
|
|
David Placek CEO & Founder, Lexicon Branding
|
|
|
What is the secret to creating a memorable, enduring name for a company? David Placek points out that the name of a company is the first thing a consumer experiences and that it has to be engaging, remarkable and memorable. A corporate or product name also represents a singular opportunity to tell the consumer something of importance about the new idea.
|
| |
| Lexicon’s founder and C.E.O., David Placek, maintains that the best name brands, like poems, work by compressing into a single euphonious word an array of specific, resonant meanings and associations. Names don’t have to be clever or overly creative – he thinks it is more important to develop a name that’s strategic--one that helps to tell the company’s story and underscores its idea. |
| |
Lexicon Branding was founded in 1982 works with leading companies internationally - adding research, positioning and trademark services, and a global network of linguists - to develop names that can travel the world. It has completed more than 2,500 projects in categories as diverse as high technology to beverages. Lexicon's most successful names — among them Pentium, for Intel; Swiffer, for Proctor & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola; Blackberry — have become immensely lucrative global brands, which collectively have brought in billions of dollars for their companies.
|
| |
| David Placek is the CEO and Founder of Lexicon Branding, based in San Francisco. He is probably the leading expert in the world on how to name companies. The New Yorker Magazine, which profiled Placek in 2011, highlights Lexicon’s secret sauce as “Unpredictable Imagination,” and Fast Company states "No one in the naming world has generated more envy than a boutique firm called Lexicon.” |
| |
David is also a Managing Partner of RiverLane Vineyard located in Sonoma, California and a board member of NatureBridge, a non-profit dedicated to connecting youth to the natural world and fostering responsible actions to sustain it. He studied Political Science at the University of California, Los Angeles and International Relations at George Washington University. He frequently lectures at the Stanford Business School.
|
|
|
This Joint event is also the first educational event organised by the newly founded HBS Angels of London – If you wish to kept informed about future Investor Pitch, Educational & Networking events, or are interested in membership details, please email membership@hbsangelslondon.com
Two pitching events have been held to date, resulting in successful Angel Investment Funds being placed from both events. Another is pitch event is scheduled for 3rd July – sign up at membership@hbsangelslondon.com
Entrepreneurs/Start-ups can apply to pitch at https://www.gust.com/angel-group/harvard-business-school-angels-of-london/apply
The educational programs of the HBS Alumni Angels of London are NOT limited to members as part of its missions is to add value to the broader entrepreneurial community in London.
|
| |
|
|
| |
The event is being hosted with the help of Google at the newly opened Campus – opened 29th March 2012 in London’s Tech City, with the backing of the UK government - to provide tech startups with mentoring and a free work space.
|
| |
|
|
| |
Canapés and drinks will be served. Guests are welcome.
Alternatively contact Janet Talbut on admin@hbsa.org.uk / Tel: 01799 513892 |
| |
COMPLIMENTARY TICKETS : There are a limited number of complimentary tickets available, exclusively for Entrepreneurs & Start-up principles who are affiliated with the Campus London community. This is as a support for the start-up community. To apply for these complimentary tickets, email events@hbsa.org.uk . Please include your contact details, and a little information about your start-up & its status.
|
Click here to buy tickets!!!
|
Event Date:
Thursday, 05/24/12 6:30pm - 9:00pm [ iCal ]
Location:
CAMPUS LONDON
4-5 Bonhill Street
London, EC2A 4BX
Look Who's Coming:
Luis Aguilar Teresa Aguilar Suzanne Biegel, Catalyst At Large Dylan Bourguignon Nic Brisbourne, DFJ Esprit LLP Michael Brown Shahid Chaudhri Annabel Christie, A H Christie Legal Stephen Clague, The Stephen James Partnership David Colver Caroline Costin Nadia Crandall Thomas Cuvelier, JRJ Group Jerome Darker Owen Davies Sally Davies Kelli Fairbrother Stephen Follows Luca Forlin Charles Forsyth Uri Gaoni Christoph Geppert, Grain Creative Jean Gomm David Guerra Terol Abbas Hajizadeh John Hall Alex Hawkes, Wayra Clair Hector Dorothy Hintze Anna Humphrey Mick Kent Yerrie Kim Klaus Koenigshausen Lianne Kor Laurence Lewis Jenny Q Li, Wine intelligence Arnaud Loiseau Neeshu Lukha Will MacNamara James Matthews, Ocado Gemma McIver, Ocado Kerri McKechnie Jonathan Metrik Eric Miller, Peer-In Aamod Mishra, Threadneedle Investments Stefanie Moriarty Paul Odunewu Fergal OMullane Howard Palmer Manoj Patel, Elsevier Dominic Pinkney Madelyn Postman, Grain Creative Catherine Qian Oded Ran Chad Raube Sanjay Razdan, QinetiQ Plc Lars Richter Cornel Riklin Jim Rooney Peter Rosen Nour Saab Christian Schmidt Hilka Schmitz Sunil Shah Sanjay Singhvi, System Analytic Rui Soares Victor Spinei Bridget Taxy Tom Taylor Maria Troein Kwame van Leeuwen Eze Vidra Luc Wade Daniel Waterhouse Manfred Wiesner Phil Wilkinson Francis Wong George Yip, China Europe International Business School Susan Young ruifang zhang ... a total of 84 guests.
|
