"BRAND ME"

 Defining and cultivating your personal off-line and on-line brand

In a world where what we write can be seen and printed globally within seconds of transmission, first impressions are everything.  Join the HBS Club of London in exploring personal branding and explore how to define a unique personal brand and how to build and reinforce that personal brand both online, through the effective use of on-line vehicles and social media, and offline.

We are delighted to welcome two talented and highly experienced contributors in this space - Mary Jo Jacobi and Dave King. Attendees should come away from this event with:

• Guidance on developing a strong personal brand
• Insights on reflecting your personal brand online and offline
• Guidance on how to manage your online and offline presence
• An action plan for adjustments to your online and offline presence to better reflect your personal brand
• Additional thoughts on how to monitor and troubleshoot your personal brand
    

Mary Jo Jacobi advises companies on corporate strategy and executive leadership, drawing on more than thirty-five years’ experience in the private and public sectors on both sides of the Atlantic. She has held senior executive positions in five of the world’s largest corporations and has been appointed to public sector posts by two American presidents, HM Queen Elizabeth II and the British Prime Minister.

In addition to an active management consulting practice, she is a non-executive director of Mulvaney Capital Management; non-executive chairman of the IDM Group; a member of the Advisory Committee on Business Appointments, appointed by British Prime Minister David Cameron; and a visiting fellow of the University of Oxford and Leeds University Business School. She also provides commentary on international affairs for the BBC and CNBC Europe.

Mary Jo has been a non-executive director of Tate & Lyle plc, an executive director of Drexel Burnham, chairman of the board of the Ladies Professional Golf Association, a non-executive director of the Ladies European (Golf) Tour, Advisor to the Board of HSBC Holdings plc and chairman of the Forensic Science Service’s External Advisory Group. She also was a US-UK Fulbright Commissioner.
She devised, developed and executed two award-winning global brand strategies as Managing Director and Global Brand Strategist at Lehman Brothers and as Advisor to HSBC Holdings’ Board. Her communications and reputation and crisis management expertise was honed at BP America, Royal Dutch Shell and Drexel Burnham Lambert. She also held public affairs positions 3M, the National Association of Manufacturers and El Paso Natural Gas.

From 2005 to 2010 Mary Jo was a Civil Service Commissioner, appointed by HM Queen Elizabeth II under the Royal Prerogative. President George H W Bush appointed her Assistant US Secretary of Commerce (Minister of State); and she was Special Assistant to President Ronald Reagan, who also appointed her to his Advisory Committee on Trade Negotiations. She began her career on the staff of the United States Senate Commerce Committee.

Mary Jo earned an MBA from the George Washington University and a BBA from Loyola University New Orleans, where she was elected to Beta Gamma Sigma National Honor Fraternity. Loyola’s School of Business named her Alumna of the Year in 2009.

Dave King is CEO of Digitalis Reputation, a unique online reputation management company that uses proprietary technology to monitor and manage reputation online for high-profile public figures and businesses. Clients of Digitalis include FTSE, Fortune and government names as well as in the UHNW sector those who maintain a quieter existence.

Dave has a keen eye for the next big digital opportunity, having previously founded eyefall (now Altogether Digital) an agency that has serviced the European needs of consumer brands including Merrill Lynch, GMAC RFC, SKY and BMW. He successfully disposed of eyefall in 2006 to the Engine Group. Dave stayed on to lead the company as CEO. Prior to eyefall, Dave King founded Hypnosis, a UK music internet specialist consulting to BMG, EMI and Warner, worked as acting CEO of Ministry of Sound and MD of Virtue Tornado Plc structuring their DRM and watermarking deal with EMI.