||Monday, 15th October 2012
||18.30 : 2130
||The Caledonian Club, 9 Halkin Street, London, SW1X 7DR
|| Hyde Park Cornder (5 mins walk) or Knightsbridge (10 mins walk)
|| £26.00 Members £36.00 Non-Members/Guests
|| Click here to book
Defining and cultivating your personal off-line and on-line brand
In a world where what we write can be seen and printed globally within seconds of transmission, first impressions are everything. Join the HBS Club of London in exploring personal branding and explore how to define a unique personal brand and how to build and reinforce that personal brand both online, through the effective use of on-line vehicles and social media, and offline.
We are delighted to welcome two talented and highly experienced contributors in this space - Mary Jo Jacobi and Dave King. Attendees should come away from this event with:
• Guidance on developing a strong personal brand
• Insights on reflecting your personal brand online and offline
• Guidance on how to manage your online and offline presence
• An action plan for adjustments to your online and offline presence to better reflect your personal brand
• Additional thoughts on how to monitor and troubleshoot your personal brand
|This event – “BRAND ME” is the second in a 2 part series. Brand Me will build on insights from Find Me, held on June 28th, to allow participants to fully project their brand. Attendance at Find Me is not a prerequisite for attending – the content is designed to be stand alone.
Mary Jo Jacobi advises companies on corporate strategy and executive leadership, drawing on more than thirty-five years’ experience in the private and public sectors on both sides of the Atlantic. She has held senior executive positions in five of the world’s largest corporations and has been appointed to public sector posts by two American presidents, HM Queen Elizabeth II and the British Prime Minister.
In addition to an active management consulting practice, she is a non-executive director of Mulvaney Capital Management; non-executive chairman of the IDM Group; a member of the Advisory Committee on Business Appointments, appointed by British Prime Minister David Cameron; and a visiting fellow of the University of Oxford and Leeds University Business School. She also provides commentary on international affairs for the BBC and CNBC Europe.
Mary Jo has been a non-executive director of Tate & Lyle plc, an executive director of Drexel Burnham, chairman of the board of the Ladies Professional Golf Association, a non-executive director of the Ladies European (Golf) Tour, Advisor to the Board of HSBC Holdings plc and chairman of the Forensic Science Service’s External Advisory Group. She also was a US-UK Fulbright Commissioner.
She devised, developed and executed two award-winning global brand strategies as Managing Director and Global Brand Strategist at Lehman Brothers and as Advisor to HSBC Holdings’ Board. Her communications and reputation and crisis management expertise was honed at BP America, Royal Dutch Shell and Drexel Burnham Lambert. She also held public affairs positions 3M, the National Association of Manufacturers and El Paso Natural Gas.
From 2005 to 2010 Mary Jo was a Civil Service Commissioner, appointed by HM Queen Elizabeth II under the Royal Prerogative. President George H W Bush appointed her Assistant US Secretary of Commerce (Minister of State); and she was Special Assistant to President Ronald Reagan, who also appointed her to his Advisory Committee on Trade Negotiations. She began her career on the staff of the United States Senate Commerce Committee.
Mary Jo earned an MBA from the George Washington University and a BBA from Loyola University New Orleans, where she was elected to Beta Gamma Sigma National Honor Fraternity. Loyola’s School of Business named her Alumna of the Year in 2009.
Dave King is CEO of Digitalis Reputation, a unique online reputation management company that uses proprietary technology to monitor and manage reputation online for high-profile public figures and businesses. Clients of Digitalis include FTSE, Fortune and government names as well as in the UHNW sector those who maintain a quieter existence.
Dave has a keen eye for the next big digital opportunity, having previously founded eyefall (now Altogether Digital) an agency that has serviced the European needs of consumer brands including Merrill Lynch, GMAC RFC, SKY and BMW. He successfully disposed of eyefall in 2006 to the Engine Group. Dave stayed on to lead the company as CEO. Prior to eyefall, Dave King founded Hypnosis, a UK music internet specialist consulting to BMG, EMI and Warner, worked as acting CEO of Ministry of Sound and MD of Virtue Tornado Plc structuring their DRM and watermarking deal with EMI.
In 1995, Dave King launched a ground-breaking music product in conjunction with Nexus Publishing and major UK record companies, putting the first ever CD-Extra cover mounts on music magazines including DJ Magazine. In addition, Dave has consulted on numerous consumer-facing organisations (public and private) on their own digital strategies; most notably the Office of the Prime Minister, Samsung, Future Publishing, Universal and EMI.
Dave is on the National Society for the Prevention of Cruelty to Children (NSPCC) City Dinner Committee. He also regularly donates his time and expertise as a consultant on a pro-bono basis to Combat Stress, King’s Place Music Foundation, and Royal Parks.
Dave King is a frequent commentor on the digital industry and is often invited to contribute his opinions. He has written bylined articles for leading magazines outlets such as European CEO Magazine and has spoken at IDM and New Media Age conferences.
|Canapes and Drinks will be served. Guests are welcome
Alternatively contact Janet Talbut on email@example.com / Tel: 01799 513892
Click here to buy tickets!!!
6:30pm - 9:30pm [ iCal ]
The Caledonian Club
9 Halkin Street
London, SW1X 7DR
Look Who's Coming:
Francesca Ecsery, Share Plc
Katerina Gould, Thinking Potential
Stuart Graber, Magnetar Media Ltd.
Stefano Fraquelli, Metrorest Group
Stefano Invernizzi, Oliver Wyman
Yi Chung Ng, Barclays
Jean Gomm, President
Mary Jo Jacobi
Nelya Nikonova, Citi
Dylan Bourguignon, Bowmark Capital
Jennifer Stumm, Royal College of Music
... a total of 91 guests.